Week 3 (Exploration and Extraneous pursuits)

WhiteStripes_destijl-500x500

This week I have continued my research into De Stijl and have come away with a lot more insight into its use in the present day. in 2000, The White Stripes released their second album, De Stijl, which was named after the band visited the Rietvald Schroder house while touring. Clearly I’m not the only one fascinated by it. The album was named in tribute to Rietvald and other famous figures in the De Stijl movement. I’m a big fan of The White Stripes so I am familiar with Jack White’s very select preferences when it comes to the look of the band and it’s album art. Jack’s rule of 3 rule I find particularly interesting as it comes up everywhere. The White Stripes wear red white and black, his record company is called third man records. I could go on. De Stijl is the one album I have not given much attention to however now I feel inclined to explore it further.

Design wise I have unfortunately been sick this week but this has not prevented me from conducting some experimentation although not necessarily in my actual font. My band at uni require a logo so, using my new skills on illustrator, I came up with the design as shown. The band’s name is Brayford Lights which at first I found it quite difficult to think of an initial design that was relevant. I saw someone wearing a t shirt which had an anchor on it whilst on my way to buy soup and the inspirational link was made. The T shirt I saw had an anchor resembling a sailor tattoo which, although I liked it, felt very conventional. I instead opted for a more sleek approach using thinner lines to form my anchor shape which I feel looks more modern. The font choice is a font called “Circles and sticks” which I found online. My initial plan was to create my own font however this font I thought was spot on. Although it’s not completed I feel it’s a good start. I will resume my foScreen Shot 2015-12-08 at 14.54.09nt creation next week.

Although this week has been devoted to research, I have decided to be very cautious in what content I base my designs on. I have refrained from viewing any current typography based around De Stijl to remove the risk of  subconsciously replicating the design. Instead I have based my visual research more on the actual products of the design movement such as the art and architecture. This I feel will help me achieve my goal by influencing me in the right way.

Checklist:

Get well

Get to know Illustrator software

Finish research and begin full alphabet