This week I’ve begun putting all my ideas and designs into the brand guide. I wasn’t fully sure as to what needed to be included at first, however after a bit of research I had a decent idea. To do this, I have decided to make the guide correlate with the logo by using more white boxes and text. Each page uses a similar structure which is divided with lines when necessary. I think white text on black will look the most effective and I would like to push the white on black logo as High Seas Ink’s main logo. At this point I’m still experimenting, however things are beginning to formulate.