Day: March 1, 2016

This week I have began building on my previous research on the match book and have made a very rough diagram to explain it’s layout. Fortunately, matchbooks are relatively simple to make as they are essentially a cardboard pocket. On the front of the matchbook, the white logo will be placed on a black background. The inside I am yet to decide fully however I would be tempted to have no form of background and have the logo and contact details stamped onto the naked cardboard. This would have quite an interesting dynamic to the matchbook. We shall see how this develops in the coming weeks.

More and more on the streets of Lincoln I see lamp posts and street signs decorated with stickers from a variety of different causes such as Amnesty and night clubs; particularly in areas associated with young people. Although mostly ignored by older generations, younger generations will read them in passing. As I am trying to draw a younger audience for High Seas Ink, I think stickers will be a great way to promote. I produced a black sticker design with the logo first as it seemed like an obvious choice in colour. This was effective however, with further experimentation, the sticker looks good in a vast selection of colours which exceed what I had in mind for High Seas Ink’s colour scheme. In the branding guide I will show stickers that abide to the branding identities select colours however, in actual application, it might be worth distributing more colours. Perhaps different stores will have their own colour? Or maybe they will be sent a random selection of colours to distribute. Who knows at this point?

This week I’ve begun putting all my ideas and designs into the brand guide. I wasn’t fully sure as to what needed to be included at first, however after a bit of research I had a decent idea. To do this, I have decided to make the guide correlate with the logo by using more white boxes and text. Each page uses a similar structure which is divided with lines when necessary. I think white text on black will look the most effective and I would like to push the white on black logo as High Seas Ink’s main logo. At this point I’m still experimenting, however things are beginning to formulate.