This week, I took a look at some existing tattoos and tattoo parlours to give me an idea of the kind of colour scheme to apply. After last weeks success with the logo I already knew black and white would be the key colours however I needed a few others. A lot of tattoos feature black and red so I included a red colour and a burgundy as I’m beginning to see it’s use more and more often. I added grey as a nice midpoint between the black and white and also a navy blue to bring it back towards our nautical theme. So far, this is what I have as a colour chart:
Week 1: Introduction Week and Logo
This week we’re back from Christmas and on with our new task of designing a corporate identity for a selection of fictional businesses. I have selected to design for High Seas Inc, an expanding tattoo parlour who wants to “maintain it’s Shoreditch appeal” as it increases it’s number of stores throughout the UK. This should be interesting as this is a new field for me. I don’t personally own any tattoos but I know many who do. To an extent, this will aid my design as I am designing from the perspective of someone who tattoos don’t appeal. For example, one of the reasons why I wouldn’t get a tattoo is due to the fact that many tattoo shops often look quite seedy to me. They have old, fading signs with the interior also decaying. This puts me off mainly as a hygiene flaw. You hear horror stories of tattoos and piercings becoming infected within days of application. Baring this in mind, I intend to market High Seas Inc as a more boutique shop with a crisp, modernist twist on their nautical themed name.
I had a go at creating the logo which I’m very content with at this early stage. I had a similar logo previously for a band however they no longer require it. The anchor to me is a key nautical symbol however it needed to look more modern to fit my design. I took inspiration from an umbrella design featured on a recent Bring Me The Horizon album. A weird source of inspiration however I liked how skinny the umbrella looks and how the white outline looks great on the black background. Using this as inspiration, this is what I produced.